What is Google AdSense payments

What is Google AdSense?

The majority of Internet users are probably aware of Google AdSense but for the sake of keeping beginners up-to-date here is a quick overview about the program and major benefits:

• It is own by Google
• It’s a major source of income for Google (On 2012 Q3 earnings from AdSense was $3.13 billion which represents around 27% of Google’s revenue)
• It is free for publishers
• Advertisers use the Adwords program to advertise their products or services on AdSense websites. They only pay when someone clicks on their ads (PPC – Pay per click)
• Publishers receive 68% of the revenue and Google 32%. For example if an advertiser pays $1 for a click then 68 cents will go to the publisher and 32 cents to Google.
• The cost per click calculation is based on an auction type system
• It is very easy to use
• It is the most reliable advertising platform on the Internet  today and can generate the most revenue for publishers (compared to other similar PPC systems)
• AdSense besides content web sites is also available for games, videos, mobiles and search products.